To create an infographic and magazine that reflected the new, bold brand
As part of the charities re-brand they wanted to inform donors where their donations were going. Rather than creating a standard direct mail or email newsletter, they were looking to capture their audience in a visually compelling way.
The infographic was created in a bus pass wallet that fits nicely into your purse or wallet and the facts were illustrated with the use of bold, playful typography and accompanied with simple icons and illustrations, turning the facts into an easy to digest infographic.
In conjunction with the charities re-brand I created a quarterly magazine which informed supporter's of the charities latest event's and activities. It was important to create a magazine that was easy to digest, informative and fun.