Hims is a men's healthcare company that aims to normalize uncomfortable treatments for hair loss and erectile dysfunction.

I was hired as the lead designer for their UK launch, leveraging existing assets and the brand book to develop marketing materials tailored to the UK audience. I collaborated with a social media agency to create advertising campaigns that boosted brand recognition and sales. As sales quickly increased, I contributed to introducing new products by designing packaging and inserts, working closely with printers, and reviewing proofs.

My role also involved art-directing photoshoots and conceptualizing campaign ideas for new products through storyboards.

Collaborating with the web developer, I used Figma wireframes to design seamless user journeys for health questionnaires and subscription sign-ups.