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Muffin Chops is a new social media platform dedicated to dog owners. It allows them to connect with other dog lovers, share, and learn from experts and vets.
I was briefed to create a fun brand that was also unique and welcoming. Knowing how much dog owners love their pets, I made a character within the logo that was cool and had a personality that represented Muffin Chops. As the brand wanted to avoid the 'pet shop' cheesy feel, I created a toned-down color palette with simple imagery focused solely on the dog. I designed Figma templates for video launches and social media advertising.
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