My task was to create a visual identity, packaging, illustrations, and a website that authentically conveyed the brand's roots. I developed a series of unrefined, informal illustrations with a hand-drawn feel and a vibrant color palette, reflecting the organic nature of the product. These illustrations became a central element of the packaging and website. The website takes users on a journey, authentically narrating how the founders established the company and emphasizing the brand's commitment to protecting the environment and supporting everyone involved in the production process.