A visual and structural refresh of a premium Australian pet food e-commerce website, translating the updated brand identity into a polished and cohesive digital experience. I redesigned the site, refining the visual hierarchy, layout and user flow while incorporating the new colour palette, typography and custom illustrations.

 

Following the website redesign, the client brought me back to develop packaging for their new range of pet treats, extending the visual identity across multiple product variants and creating the final artwork for professional print production.